Betina Bay Frandsen

+45 2546 6441

I am Partner at KAR+CO. I have a base at our office in Middelfart, a 2-minute drive from the Funen motorway. From here, I work primarily with companies in Jutland and Funen.

As a leader in business and as a business owner and consultant at Mercuri Urval for the past 12 years, my mantra has always been: “anything worth doing is worth doing well!” To me, it means that professionalism and quality should always walk hand in hand.

In addition to my many years of work within recruitment and search, I have solid experience in developing leaders, as well as facilitating change and development processes in teams and organisations. I am a trained Process Consultant and a I have a Diploma in Strategy, Organisation and Management.

I have observed that the personal and professional skills of experienced and motivated leaders, regardless of industry makes the difference between good and amazing companies.

Good leadership behaviour is what will attract and maintain the best talent. A leader’s ability to create purpose, direction and partnership is the catalyst for innovation, new products and services, and thus growth.

I strive to provide the greatest possible value when problem-solving by taking ownership of the task, being honest and understanding the culture of the company. Challenging my customers, colleagues and, not least, myself, motivates me a lot. My work is formed of equal parts of skills and passion!

Contact Me Today

Call me on +45 2546 6441 or send me an email at

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© 2017 KAR+CO • Borupvang 3 • 2750 Ballerup • CVR-nummer 36940492
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